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Best Video Sizes for Social Media, Etsy, Discord, Slack, Shopify, and more [2022]

Simple updated guide to video aspect ratios and sizes for social media platforms and large networks like Discord, Shopify, and Etsy!
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May 26, 2022
Best Video Sizes for Social Media, Etsy, Discord, Slack, Shopify, and more [2022]

Best Video Sizes for Social Media Online

We wrote a quick, up-to-date video size guide for posting videos on social media. We included all of the formats, frame rates, limits, and everything else you might need to quickly understand for 2022 when it comes to video.

Contents

  • Discord
  • Slack
  • Shopify
  • Etsy
  • Facebook
  • Instagram
  • Twitter
  • TikTok
  • Snapchat
  • LinkedIn
  • Pinterest
  • YouTube

If you plan to upload a video directly to some of the most popular platforms used today, you want to get a few things right before generating your video. You don’t want to be in a scenario where you upload a file that is too large, too long, or just exported in the wrong format. Across all platforms, there are a few different ways to upload and a handful of details to consider.

We also distinguished between either an organic video upload to a network or a video advertisement that you upload for promotion. Some of these platforms don’t support video advertisements, so we don’t include those in this updated guide.

Discord Video Sizes

Discord is a common channel to communicate if you’re a musician, gamer, into crypto, or just someone who uses Discord as a primary tool for communication with your friends. Although you can share large files, Discord allows you to share certain videos that embed directly in your chat versus the alternative of uploading to a third party like YouTube or Vimeo.

Discord Upload Video Embed Guide

- Discord Video Upload Embed

  • Format: MP4, .MOV (some devices), WebM , .GIF
  • Max Size: 8MB, 50MB with Nitro

Slack Video Sizes

Similar to Discord, at work, communication sometimes involves uploading a video to share with a colleague. Luckily, Slack allows members of groups to share pretty large file sizes seamlessly across channels.


Slack Upload Video Embed Guide

- Slack Video Upload Embed

  • Embeddable Format: MP4, .MOV
  • Non-Embeddable Format: WMV, AVI, WebM, Vp8
  • Max Size: 1GB

Shopify Video Sizes

Shopify is a wonderful place to upload videos about your products. They have a pretty easy-to-follow guideline of how many videos you can upload and generally the limitations of the resolution available for each video. Your Shopify plan defines your video limits, and most likely, if you’re a Shopify Plus user, the team would be pretty accommodating to your needs.

There currently aren’t any “Video Ad” formats in the product, so right now, it is just product videos.

Shopify Video Upload Sizes

- Uploaded Videos on Shopify

  • Video Resolution : Up to 4k or (4096 x 2160 px)
  • Video Formats: .MP4 or .MOV
  • Video Size: Up to 1GB
  • Video Length: Up to 10 Minutes

- Shopify Limits on Videos

  • Basic Shopify: 250 Videos
  • Shopify: 1000 Videos
  • Advanced Shopify: 5000 Videos
  • Shopify: Contact Shopify Plus Support for Max

Etsy Video Sizes

Etsy is pretty fantastic for sellers when it comes to video. They allow you to directly upload Shop Videos and Listing Videos, two different types of videos. It seems like video is becoming a more prominent component of their product roadmap for sellers.

Etsy Video Upload Guide

- Upload Listing Videos on Etsy

  • Video Resolution : 1080p
  • Video Formats: .MP4, .MOV, FLV, AAC, AVI, 3GP, MPEG
  • Video Size: Up to 100MB
  • Video Length: 5 to 15 Seconds
  • Audio: Audio is removed once uploaded

- Upload Shop Videos on Etsy

  • Video Aspect Ratio: No requirements, suggested Landscape
  • Video Formats: MOV, MPEG, AVI, MP4, M4V
  • Video Size: Up to 300MB
  • Video Length: Try not to exceed 2 MInutes, Videos that exceed 10 Minutes will experience longer upload times.
  • Caption: 120 characters max

Facebook and Instagram Video Sizes

When I think of Instagram or Facebook as social networks, I think of video. I am constantly consumed with Stories, Posts, and Reels, and you name it across both platforms. With accelerating video creation and consumption across the web, along with competitors, both Instagram and Facebook are competing with the likes of TikTok, YouTube, and Snapchat for your attention. What used to be image dominant networks are now video dominant.

We also included the Video Ad sizes for both Facebook and Instagram, which are the dominant forms of attention-grabbing ads you can run.

Facebook Video sizes

- Facebook Shared Post Landscape

  • Dimensions / Resolution: 1280 x 720
  • Aspect Ratio: 16:9
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 240 Minutes
  • Max Frames (FPS): 30 fps
  • Recommended Characters: 90 (if link is used)
  • Headline Max: 25 (if a link is used)
  • Link Description: 30 (if a link is used)
  • Mobile Render Aspect Ratio: 2:3

- Facebook Shared Post Portrait

  • Dimensions / Resolution: 720 x 1280
  • Aspect Ratio: 9:16
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 240 Minutes
  • Max Frames (FPS): 30 fps
  • Recommended Characters: 90 (if link is used)
  • Headline Max: 25 (if a link is used)
  • Link Description: 30 (if a link is used)
  • Mobile Render Aspect Ratio: 2:3

- Facebook 360 Video

  • Dimensions / Resolution: Monoscopic: 5120 x 2560 maximum or Stereoscopic: 5120 x 5120 maximum
  • Aspect Ratio: Monoscopic: 2:1 or Stereoscopic 1:1
  • Max File Size: 10GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 30 Minutes
  • Max Frames (FPS): 30 fps
  • Facebook Stories Video
  • Aspect Ratio: 1.91 to 9:16
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 15 Seconds

Facebook Ads Video Sizes

- Facebook In-Feed Ads

  • Dimensions / Resolution: 1080 x 1080
  • Aspect Ratio: 16:9 Landscape or 1:1 Square
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 240 Minutes
  • Max Frames (FPS): 30 fps
  • Recommended Characters: 125 (if link is used)
  • Headline Max: 40 (if a link is used)
  • Link Description: 30 (if a link is used)

- Facebook Carousel Video Ads (Desktop)

  • Dimensions / Resolution: 1080 x 1080
  • Aspect Ratio: 1:1 Square
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 240 Minutes
  • Max Frames (FPS): 30 fps
  • Recommended Characters: 125 (if link is used)
  • Headline Max: 40 (if a link is used)

- Facebook Collection Video Ads (Mobile)

  • Dimensions / Resolution: 1080 x 1080
  • Aspect Ratio: 1.91:1 to 1:1 Square
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV or GIF. (recommended)
  • Max Length: 240 Minutes
  • Max Frames (FPS): 30 fps
  • Recommended Characters: 90 (if link is used)
  • Headline Max: 40 (if a link is used)
  • Primary Text: 125 characters
  • Link Description: 30 (if a link is used)
  • Landing Page URL Required

- Facebook Instant Experience Video Ads

  • Dimensions / Resolution: 720p
  • Aspect Ratio: 9:16 portrait or pillarboxed
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV or GIF. (recommended)
  • Max Length: 2 Minutes of combined Video
  • Max Frames (FPS): 30 fps

- Facebook Slideshow Video Ads

  • Aspect Ratio: 16:9 (landscape) , 4:5 (vertical), 1:1 (square)
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV or GIF. (recommended)
  • Max Length: 15 Seconds

- Facebook Stories Ads and Organic Posts

  • Dimensions / Resolution: 1080 x 1080
  • Aspect Ratio: 1.91:1 to 9:16
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV or GIF. (recommended)
  • Max Length: 2 Minutes
  • Recommended Characters: 125 Characters
  • Headline Max: 40 Characters

Instagram Video sizes

- Instagram In Feed Landscape Video

  • Dimensions / Resolution: 1080 x 1080
  • Aspect Ratio: 16:9
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 2 Minutes
  • Max Frames (FPS): 23-60 fps
  • Recommended Primary Text Characters: 125
  • Max Hashtags: 30

- Instagram In Feed Square Video

  • Dimensions / Resolution: 1080 x 1080
  • Aspect Ratio: 1:1
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 2 Minutes
  • Max Frames (FPS): 23-60 fps
  • Recommended Primary Text Characters: 125
  • Max Hashtags: 30

- Instagram In Feed Vertical Video

  • Dimensions / Resolution: 1080 x 1080
  • Aspect Ratio: 4:5
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 2 Minutes
  • Max Frames (FPS): 23-60 fps
  • Recommended Primary Text Characters: 125
  • Max Hashtags: 30

- Instagram Stories (Organic Posts)

  • Dimensions / Resolution: 1080 x 1920
  • Aspect Ratio: 9:16
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 15 Seconds
  • Max Frames (FPS): 23-60 fps
  • Recommended Primary Text Characters: 125
  • Max Hashtags: 30

- Instagram Reels

  • Dimensions / Resolution: 1080 x 1920
  • Aspect Ratio: 9:16
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 15 Seconds or 30 seconds

- IGTV

  • Dimensions / Resolution: 1080 x 1920
  • Aspect Ratio: 9:16 or 16:9. In Feed Previews are at 4:5
  • Max File Size: 650MB (Under 10 Minutes) or 3.6GB up to 60 minute Videos
  • Recommended Video Formats: .MP4
  • Max Length: 15 minuted for mobile uploads and up to 60 minutes for desktop
  • Max Frames (FPS): 23-60 fps

Instagram Video Ads

- Instagram In Feed Landscape Video Ads

  • Dimensions / Resolution: 1080 x 1080
  • Aspect Ratio: 16:9
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 2 Minutes
  • Max Frames (FPS): 23-60 fps
  • Recommended Primary Text Characters: 125
  • Max Hashtags: 30

- Instagram In Feed Square Video Ads

  • Dimensions / Resolution: 1080 x 1080
  • Aspect Ratio: 1:1
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 2 Minutes
  • Max Frames (FPS): 23-60 fps
  • Recommended Primary Text Characters: 125
  • Max Hashtags: 30

- Instagram In Feed Vertical Video Ads

  • Dimensions / Resolution: 1080 x 1080
  • Aspect Ratio: 4:5
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 2 Minutes
  • Max Frames (FPS): 23-60 fps
  • Recommended Primary Text Characters: 125
  • Max Hashtags: 30

- Instagram In Carousel Video Ads

  • Aspect Ratio: 1:1
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 2 Minutes
  • Max Frames (FPS): 23-60 fps
  • Recommended Primary Text Characters: 125
  • Max Hashtags: 30

- Instagram In Carousel Video Ads

  • Dimensions / Resolution: 1080 x 1920
  • Aspect Ratio: 9:16
  • Max File Size: 4GB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 2 Minutes

Twitter Video Sizes

Despite having a lot of text and links out to video providers like YouTube, Twitter is also quickly becoming more video-friendly and dominant. Video content travels further, and Twitter threads include all sorts of media such as GIFs, Memes, and Videos. Both the video Ads and organic posts follow a consistent guide, which makes things simple when it comes to uploading the perfect video for your Tweets.

Twitter Video Sizes And Twitter Video Ad Sizes (Shared sizes)

- Twitter Landscape Video and Twitter Landscape Video Ads

  • Dimensions / Resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (square)
  • Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
  • Max File Size: 512 MB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 140 seconds
  • Max Frames (fps): 30 or 60 fps
  • Characters: 280

- Twitter Portrait Video and Twitter Portrait Video Ads

  • Dimensions / Resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (square)
  • Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
  • Max File Size: 512 MB
  • Recommended Video Formats: .MP4 or .MOV (recommended)
  • Max Length: 140 seconds
  • Max Frames (fps): 30 or 60 fps
  • Characters: 280

TikTok Video Sizes

There is probably no platform that is more dominant when it comes to short-form user-generated video content as of the last few years. Not only is organic content growing and dominant, but TikTok advertising revenue is thriving in this video first format. What I would watch out for is the evolution of the format when it comes to its duration and limits. Recently it has been reported that TikTok plans to extend the video duration to 10 minutes, which would be the second time it has expanded this upload limit.

Tiktok Video Sizes and Video Ad Sizes Guide

- TikTok Organic In Feed Content Video

  • Minimum Resolution: 1080x1920
  • Recommended Aspect Ratio: 9:16
  • Max File Size: 287.6MB for iOS users and 72MB for Android
  • Video Formats: MP4 or MOV
  • Length Max: Previously 15 seconds recorded in-app, 60 seconds in-app (4 sections of 15 seconds), or over 60 seconds when uploaded from another source up to 3 minutes. There are confirmed sources that this maximum will go up to 10 minutes soon!

- TikTok Video In Feed Ads

  • Minimum Resolution: 540x960, 640x64 or 960x540
  • Recommended Aspect Ratio: 9:16, 1:1, or 16:9
  • Max File Size: 500MB
  • Video Formats: .MP4, .MOV, .MPEG .3GP, .AVI
  • Length Max: 5–60 seconds (9–15 sec is recommended)
  • Description of Ad: 1-1000 Latin characters or 1-50 Asian characters
  • Bitrate minimum: 516 kbps

Snapchat Video Sizes

Snapchat is a camera-first application, and while images and photos are a big part of any camera, so are videos. What is unique about Snap’s video sizes is that their advertising formats are demonstrably different, allowing for a 16:9 form and up to 3-minute long videos. The Snap video ads ecosystem is full of really close best friends, networks of individuals, and a great place to connect with these pockets at scale when running a video advertising campaign.

Snapchat Video Sizes and Video Ad Sizes Guide

- Snapchat 10 Second Stories Video

  • Recommended Dimensions: 1080 x 1920
  • Aspect Ratio: 9:16
  • Max File Size: 32MB
  • Video Formats: .MP4 or .MOV
  • Length Max : 3 to 10 seconds

- Snapchat Ads Long Form Video

  • Recommended Dimensions: 1080 x 1920
  • Aspect Ratio: 9:16 or 16:9
  • Max File Size: 1GB
  • Video Formats: .MP4 or .MOV
  • Length Max : 3 to 180 seconds

LinkedIn Video Sizes

Despite being one of the most used networks for professional networking, LinkedIn is becoming a dominant platform for content distribution. Whether recruiting new hires to your company or strengthening your relationships with customers, video sits right at home on LinkedIn. Native video posts and uploaded videos are becoming more and more common, especially when you communicate your personal brand or some information from your professional life.

LinkedIn Video Sizes and Video Ad Sizes Guide

- LinkedIn Shared Video

  • Aspect Ratio: 1:2.4 to 2.4:1
  • Max File Size: 5GB
  • Video Formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, .WebM, .MP4
  • Length Max : 10 Minutes max
  • Max Frames (fps): 60fps

- LinkedIn Ads Landscape Video

  • Dimensions: 640 x 360 Min - 1920 x 1080 Max
  • Aspect Ratio: 16:9
  • Max File Size: 200MB
  • Video Formats: .MP4
  • Length Max : 3 Seconds to 10 Minutes max
  • Max Frames (fps): Less than 30fps

- LinkedIn Ads Square Video

  • Dimensions: 360 x 360 Min - 1920 x 1920 Max
  • Aspect Ratio: 1:1
  • Max File Size: 200MB
  • Video Formats: .MP4
  • Length Max : 3 Seconds to 10 Minutes max
  • Max Frames (fps): Less than 30fps

- LinkedIn Ads Vertical Video

  • Dimensions: 360 x 640 Min - 1080 x 1920 Max
  • Aspect Ratio: 9:16
  • Max File Size: 200MB
  • Video Formats: .MP4
  • Length Max : 3 Seconds to 10 Minutes max
  • Max Frames (fps): Less than 30fps

Pinterest Video Sizes

Pinterest is the dominant platform for content collection for some internet users, making it an incredible home for building your brand using video. Pinterest videos are interesting since your user may or may not have their volume up, so getting an awesome video with a call to action is super important. Pinterest also allows for bulk uploading of videos if you’re an advertiser, which I think is super helpful for getting your brand out there. Like Twitter, it has a very specific standard for video ads and organic uploads.

Pinterest Video Sizes and Video Ad Sizes Guide

- Pinterest Standard Video and Promoted Standard Video Ads

  • Aspect Ratio:1:1 (square) or 2:3, 4:5 or 9:16 (vertical)
  • Max File Size: 2GB
  • Video Formats: .MP4 or .MOV
  • Length Max: 4 Seconds to 15 Minutes max

- Pinterest Max Width Video and Promoted Max Width Video Ads

  • Aspect Ratio: 1:1 (square) or 16.9 (widescreen)
  • Max File Size: 2GB
  • Video Formats: .MP4 or .MOV
  • Length Max: 4 Seconds to 15 Minutes max

YouTube Video Sizes

YouTube is pretty much the most significant video network in the world for long-form video content. They set the standard for what a catalog of the world's information could look like, and they do this in a video format. It doesn’t matter if you are going to YouTube to watch a music video or TED Talk to gain some knowledge; it is crucial to get your video in the right size to avoid pillar boxing when playing in the canvas format. Because of YouTube’s massive scale, you have an enormous opportunity to target video ads to this audience while they watch content that is relevant to you or your brand using their three video ad formats.

YouTube Video Sizes and Video Ad Sizes Guide

- YouTube 240p Videos

  • Dimensions: 426 x 240
  • Aspect Ratio: 16:9 (4:3 auto adds pillarboxing)
  • Max File Size: 128GB or 12 hours (whichever is less)
  • Video Formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
  • Length Max : 12 Hours

- YouTube 360p Videos

  • Dimensions: 640 x 360
  • Aspect Ratio: 16:9 (auto adds pillarboxing if set at 4:3)
  • Max File Size: 128GB or 12 hours (whichever is less)
  • Video Formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
  • Length Max : 12 Hours

- YouTube 480p Videos

  • Dimensions: 854 x 480
  • Aspect Ratio: 16:9 (auto adds pillarboxing if set at 4:3)
  • Max File Size: 128GB or 12 hours (whichever is less)
  • Video Formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
  • Length Max : 12 Hours

- YouTube 720p Videos

  • Dimensions: 1280 x 720
  • Aspect Ratio: 16:9 (auto adds pillarboxing if set at 4:3)
  • Max File Size: 128GB or 12 hours (whichever is less)
  • Video Formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
  • Length Max : 12 Hours

- YouTube 1080p Videos

  • Dimensions: 1920 x 1080
  • Aspect Ratio: 16:9 (auto adds pillarboxing if set at 4:3)
  • Max File Size: 128GB or 12 hours (whichever is less)
  • Video Formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
  • Length Max : 12 Hours

- YouTube 1440p Videos

  • Dimensions: 2560 x 1440
  • Aspect Ratio: 16:9 (auto adds pillarboxing if set at 4:3)
  • Max File Size: 128GB or 12 hours (whichever is less)
  • Video Formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
  • Length Max : 12 Hours

- YouTube 2160p Videos

  • Dimensions: 3840 x 2160
  • Aspect Ratio: 16:9 (auto adds pillarboxing if set at 4:3)
  • Max File Size: 128GB or 12 hours (whichever is less)
  • Video Formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
  • Length Max : 12 Hours

- YouTube Skippable, Non-Skippable, Mid-Roll, Bumper Video Ads

  • Dimensions: Any Standard YouTube Dimensions
  • Aspect Ratio: 16:9
  • Max File Size: 128GB or 12 hours (whichever is less)
  • Video Formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
  • Length Max : Skippable - 6 minutes (skippable after 5 seconds), Non-Skippable - 15 or 20 seconds, Bumper - 6 seconds.

Make sure to checkout our documentation where developers can generate these videos programmatically, using code and our video generation API here, documentation.